Sent out a global email to contacts announcing the Dry Hustle e-debut. This was an amusing process because I had to leave out contacts who might be offended by the extreme lewdness of the material. That narrowed the list down to a paltry handful. All my in-laws and even my daughter had to be left out. My siblings are thoroughly inured to my outrageousness over the years (they are mistrustful, actually, that I really have become socially rehabilitated since I got married). So they stayed on the list.
It was also depressing to realize that, unlike my daughter Phoebe Lapine, I do not have 1500+ Facebook friends. This is a good point to plug her wonderful cooking blog, http://biggirlssmallkitchen.com. It's for twentysomethings who are struggling with tiny kitchens in their first grown-up apartments (hence "big girls"). William Morrow is putting out the cookbook - 100 recipes! - in May 2011.
Anyhow, in my email I begged everyone to download free samples or purchase the thing at only $3.99 from Amazon and Smashwords. I implored them to post reviews, too. Then I lurked on both sites to see if my friends were indeed my friends. So far there have been 2 free samples downloaded and 2 books sold. Lesson: don't check my accounts 5 times a day. It's sick. Twice a week is healthier.
Nora Ephron's personal advice to me was: when obsessing, go make some crepes. Excuse me while I adjourn to the kitchen.